Company News, New Products

Essie Adds ‘Be-Dazzled’ Gel Couture Nailcolor for Spring 2024

New hues offer longwear benefits with a complementary topcoat.

Beauty consumers can elevate their nail looks with Essie’s new gel couture collection. “A celebration of self-indulgence, drawing inspiration from the enchanting allure of treasures and bedazzled jewels, the Be-Dazzled collection provides a gel-like manicure that lasts up to 14 days,” said the Happi Top 30 company.   The colors are sealed in with a gel-like shine top coat. New shades include: multi-faceted, statement piece, pinky ring and bling it. Essie rolled out a plant-ba...

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